I've always had a passion for clothing, particularly suits and tailoring, although I've never considered myself an expert. However, I've noticed a trend on social media where individuals flaunt their expensive, finely crafted suits from Milan to Stockholm, Paris to London, and New York.

The problem? These voices often come off as elitist and preachy, making it seem like owning a suit from Salman Amel or Sartoria Chiaia is easily attainable. In response to this elitism and pretentiousness, I founded Jamais Mort, a brand that reimagines vintage suits from the 80s and 90s, making them accessible to suit enthusiasts without the snobbery and the price tag.