Shopify: Grow with your business
Everyone has ideas. But the road to growing them into a sustainable business belongs to the few resilient ones who can deal with the overwhelming, painful and bumpy ride. I focussed Shopify to lean into the small progress on that long journey to incentivise small business owners to keep moving further and further.
I articulated the work around the key concept of "Grow with your business."
The executions were brought to life from my uncovering of the key meaningful moments in the entrepreneurial journey that our audience can relate to, to show them the value of the road ahead (in Germany) and to shape our idea of success (in France)
Campaign executions
The year when your products fly off the shelves online, having attended a prestigious school or having life experience no longer matters.
In autumn, as everyone wraps in your scarves, warmth fills your heart.
The day your website is consulted as much as the 20-minute horoscope, you know you are becoming indispensable.
The day you find the small producer for your brand marks a new step in your grand adventure.
The moment you spot someone wearing your mariniere on Rue Montorgueil, you know your brand is sailing high
The season when your collection is in fashion in the United Kingdom, you truly feel royal.
On Saturdays when your online store has more visitors than there are pigeons in Montmartre, you feel like you're flying.
The morning when your brand makes the headlines of the 'keys of the day,' all doors open to you.
The evening when your brand becomes the talk of the Latin Quarter, your Latin gets lost for words.
The weekend when families in Batignolles sip your organic juices, you reap the fruits of your efforts.
The day your natural soap becomes a hit, you're naturally not the only one who's excited
The morning when your coffee brand wakes up all Parisians, your dream becomes a reality.
The morning you appear here, a new page of your story is written
In real-life situations.