Netflix:La Casa de Papel The Biggest Fan
Netflix aimed to honor the cult following of La Casa de Papel (Money Heist) fans and explore the essence and intricacies of the show's culture. So, we jumped onto the hype train for the final season and threw open the doors for fans to immerse themselves in the world of La Casa de Papel. Our mission? Uncover the ultimate fan in Europe.
Started the search to find the final member of ‘La Banda’
Immersed fans in the world of La Casa de Papel allowing them to engage in the show in a way they never had
56k fans immersed themselves in the competition
13m digital impressions in two weeks / 1.5m views of the game show / 1.5m combined likes across social / 24m people reached via regional press and TVC
Winner ‘Lyon’ at the reveal of his billboard revealing his membership into La Banda